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Woman of the Week | Cassandra Le

Updated: May 20, 2023

Cassandra Le (she/they) is a first-generation, Vietnamese-American, immigrant living in Spain. She is also a Brand Strategist, Copywriter, Multicultural Creator, and Podcast Host who loves creating content, making connections, and sharing stories.

She is the founder of The Quirky Pineapple Studio, a brand strategy and content marketing agency for BIPOC, LGBTQIA+, and Feminist-run brands and businesses, helping them share their story, connect with their community, and drive sales with content marketing that is fun and with less manipulation. On her podcast, I'm lost, so what? she explores what it's like to want to 'belong' while also carving your own path as a multicultural human.

When Cassandra isn't creating content, running her business, or recording podcast episodes you can find them exploring neighborhood cafes, getting lost in the cobblestoned streets of Toledo, Spain, or sitting on the couch watching movie trailers on YouTube to movies she will never watch in real life.

Social handles

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  • LinkedIn -

  • Podcast -

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